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Channel: 40’s – Graphic Pioneers
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The FAD stars

The FAD stars (Foment de les Arts i del Disseny – Catalan design association) In December 1963 each member of the ADG/FAD (graphic design and communication branch of this design association) designed a...

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“New Artists Collection” (I)

The “New Artists Collection” was a “Clan” initiative, the Madrid bookstore-gallery-editorial, promoted by journalist, writer and editor Thomas Seral y Casas in the late 1940s. The activity of this...

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Filograf, a world of tests

‘When my father founded Filograf. Instituto de Arte Gráfico, in 1947, a dream he had worked towards came true: to have a design studio and graphic design workshop set up in the same place. His broad...

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“New Artists Collection” (and II)

Among the editions that account for the short life of the “New Artists Collection” (see previous post), number 12 is the one that stands out in the collection. Works appeared under the title “Fantastic...

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San Isidro* Pioneers in Madrid

In 1991, Carmen Herrero, director of Madrid’s Municipal Museum, organized a large and surprising exhibition, for the times, in the city titled “Festival Posters from the Museum’s Municipal collection,...

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‘Arte Comercial’ magazine, advertising and organization?

“Arte Comercial” (Commercial Art) was one of the few examples in the Spanish publishing world of a journal specializing in the field of advertising. Founded in 1946 by Emeterio Melendreras, a...

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Spain on posters

In 2005, the Division of Information, Documentaries and Publications from Spain’s Ministry of Industry, Tourism and Trade published a catalogue of official posters from Spanish tourism spanning the...

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The covers of Novelas y Cuentos (Novels and Stories)

Behind the powerful personality of the Osborne Bull figure, designed by Manolo Prieto in 1956, was a striking body of work which was of particular relevance to graphic design in Spain: the covers...

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Temas españoles (Spanish Matters): Verdú’s covers

The magazine Temas españoles (Spanish Matters) was an instrument for disseminating Francoist thought. The content between its covers enables us to gain an understanding of the ideas that evolved during...

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Super Veloz Type: the supercalifragilistic typeface (I)

As the final echoes of Bauhaus and the avant-garde movements were sounding, Europe witnessed the emergence of the so-called New Typography, initiated by Jan Tschichold with the publication of his 1928...

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The Poster in Asturias

It is inspiring to see how in recent years a proliferation of initiatives have materialized in the form of monographic books or exhibitions that are serving to recover and value the work of the...

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Josep Queralt, master classes

In December 2004, a show opened at the Museum of Valls, birthplace of Josep Queralt (1910–1993), curated by Santi Barjau and Jordi Paris. It presented works produced by this pioneer for local...

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